To help the business community, we’ve done research to check out the problems that most ecommerce sites face. We examined 1,300 online stores for 80 technical issues and the SEO interface, ranging widely from mild to serious business errors.
One of the most common questions I see in Facebook SEO and on Quora is “What’s the best path to learning SEO?”
With so many “teachers” preparing you for SEO Rock, it’s easy to understand confusion.
The good news is: anyone can learn to become an SEO expert by studying online courses available for free.
Teaching yourself SEO can be a difficult process, but it is not impossible.
SEO is changing every day, so there is no time like present to begin learning!
This engagement focuses on how and where you can learn the most searched search engine skills.
Website Optimization
Screenshot of Google SEO Starter Guide
It’s hard to imagine a better source of Google site optimization tips. They have produced a 32-page guide on best search engine optimization practices.
By implementing these recommendations, it will be easy to crawl, index, and understand any site by search engines.
Do not have time to read 32 pages?
You are lucky, since HubSpot has created a two-page version, tl; dr: search engine optimization guide on page 9 (SEO).
Website design and development
To be an SEO expert, you’ll need at least a basic understanding of HTML and web page components.
If your goal is to specialize in technical or forensic SEO, you will need a deeper understanding.
My recommendation to learn web design is to review the lessons offered at Allison. These courses are free to study, but if you want to get a certificate, you will be charged.
Categories that may benefit the donor SEO include the following:
Web page development: Learn the basic languages needed to create and type web pages such as HTML, Cascading Style Sheets, and Adobe Dreamweaver. Taught in a non-technical and step-by-step manner.
Web page design using HTML5 and CSS3: Learn how to use HTML5 elements and CSS3 style sheets for responsive web design.
JavaScript and jQuery: jQuery is among the most popular tools used today to design and implement JavaScript in web pages. This course will give you the basics of this dynamic browser library.
Local Search Engine Optimization and Google My Business Optimization
The first step in developing an improved SEO strategy is to claim, verify, and optimize your Google My Business data list (GMB).
This will increase your chances of appearing in Google Local, Local Finder, Google Maps, and regular regular SERPs.
Learn how to optimize the Google My Business page is a free Udemy training course on how to create and improve a GMB page. In addition, it explains how to get reviews and covers benefits derived from a well-enhanced profile.
Once you optimize your GMB page, it’s time to learn the local junior SEO. This Udemy course is designed to teach beginners the basics of local search engine optimization and provide students with a strong basic knowledge of how to succeed in local search.
PPC
Thanks to smart phones, the amount of organic properties available at the top of the SERPs is a fraction of what it was before.
As a result, many companies felt the need to offer PPC as an essential part of their online marketing plan.
If you do not do PPC today, there is a good chance you may need to start, sometime soon. Some good learning options include:
Google AdWords
Surprisingly, the best Google AdWords educational programs are produced. This is their profit center. They want as many people as possible to know and understand the product as much as possible.
The AdWords Fundamentals Guide is an online guide designed for those who want to earn an AdWords certification, but it’s also useful to anyone interested in learning the basics of AdWords. If you intend to offer a PPC service as a service, I strongly encourage you to obtain a certificate from the Advertising Academy.
Bing Ads
Some claim that Bing Ads Beat is Google AdWords. Regardless, definitely worth considering Bing.
Like Google, Bing developed a comprehensive training program with a path to becoming a professional Bing Ads professional
Content creation and optimization
Content is one of Google’s three proven factors. Having a high-quality marketing program is not a luxury, but a necessity to ensure any measure of organic success.
If you’re looking to refine your marketing skills for content, check it out
Content Marketing Strategy: In this course, you will learn how to develop, organize and implement a content marketing strategy. You will also be taught how to analyze and measure the effectiveness of marketing efforts for your content.
HubSpot Content Marketing Certificate: This course is designed to teach students how to implement scalable processes to create content that will build traffic and transform potential customers and promote it.
Local SEO: Build a quote and clean up
Keep in mind that mobile search is a local search. Currently, 50% of mobile searches have local intent. This law can easily rise.
Local SEO is unique. The correct profiles, combined with good citations and consistent NAP, lay the foundation for the Google Local Pack.
If you’re not sure what that means or want to know more about optimizing local search engines, you’ll need to check:
The ultimate guide to local SEO ranking: The premise of the directory is “if you want to be present, it must be visible” and takes you through the steps necessary to accomplish it.
Where to Get Citations: It is a guide for anyone who wants to learn how to build and earn citations, which are the lifeblood of local research.
How to do local SEO check in 30 minutes: Like everything SEO, local can be done the wrong way to create an anchor on your site instead of providing an elevator. This review will help you analyze your situation and determine if you need to clean up.
Link Building
Since Google’s Penguin Algorithm and Rank Brain have become smarter, my expectations are that the “real” links provided in an editorial and objective way will become more valuable.
The types of links I’m talking about are in line with Google’s Webmaster Guidelines. They do not have anything in common with “built” links using different link systems.
If you want to learn more about creating the link in the right way, read:
Link Building Demonstration Guide (E-book): This comprehensive guide from the Search Engine Journal will explain why, when, and how to implement each link building technique to get actual and desired results.
What’s Social: In this online course, students learn about goals, structure, and social marketing deliverables.
The power of social media.
Reputation Management
In the Web Age there is no more valuable coin than one’s reputation. A series of bad reviews can lead to business disappearing.
Knowing how to manage your image online is crucial. The best time to manage your reputation is before you have a problem:
How to take advantage of digital technologies to benefit students on a personal and professional level
Introduction to the personal brand: In this course, students learn how to create a personal brand, but more importantly, discover what it means to keep and brand this brand.
Reputation Management in a Digital World: This course teaches students how to develop, manage and protect their reputation online through social media, including Twitter and Facebook.
Social Media (Paid)
Facebook Ads
Facebook has picked up a page from Google’s game rules book and developed their own e-learning and certification programs. If you follow the Facebook plan, you’ll get all the tools you need to succeed there.
Ads on Instagram
Although Instagram is not as strong as the parent company Facebook, it has a special set of tutorials designed to help you get started
Twitter ads
Thanks to the 45th President of the United States, Twitter is mentioned almost every day in every news bulletin and has never been more clear.
If you’d like to take advantage of it yourself, see the Field guide to Twitter ads: How to create and run campaigns to learn how to create and launch a successful Twitter campaign.
Internal Marketing
Internal marketing known as “marketing by permission” includes social media, blogging, and paid advertising.
These “new media” offer an opportunity for a more targeted form of advertising.
Internal marketing is able to target the right people by getting their approval before advertising.
It covers the basics of internal marketing, SEO, landing pages, blogs, remittances, leading care, and even email marketing.
Diploma in e-Business: This course teaches students about online marketing and how to implement a successful digital marketing strategy
Video Marketing
Everyone knows that video is common, but do you know that people are now watching 1 billion hours of YouTube every day? If your marketing efforts for content are limited to text and images, it is time to delve into:
Video Pre-Marketing: Discover video marketing content. Learn the basic strategies needed to develop an online video campaign.
Marketing on YouTube: This guide shows details about creating, promoting and improving video content.
Google Penalty Recovery
The best Google penalty recovery advice can be found here in the Search Engine Journal. If you have a manual action from Google, you can read:
A complete list of Google penalties and how to recover: There is a lot of false information surrounding FUD Google penalties. The most common trick is the algorithm of punishment. This post provides actionable recommendations for recovering from a penalty from Google.
Takeaway
Digital marketing is more complex than ever before. The only way to stay on top of a constantly changing scene is to make it a point to keep learning. If you take the time to study and apply what you learn, you can really become an expert in search engine optimization.
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