5 Key Digital Marketing Trends For 2022

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We talked about the key digital marketing trends for 2021 previously. Now, let’s find out how you can get benefitted from the upcoming trends and get ahead of the times to take a head start on your 2022 digital marketing plans.

1. Video Marketing

Due to improved mobile data speeds, it is now much easier to stream video on smartphones and tablets. It has been noticed that the ‘mobile-first’ concept that’s been around for years has proved well. This is the only reason that “TikTok” became so popular. You can conveniently record your desired videos wherever you want and even watch it anytime. It was more expansive when mobile data plans were limited to megabytes of the internet instead of gigabytes.

It is a natural tendency that people like watching videos instead of text-based ads. There is no exaggeration to say that video marketing will be one of the most important and demanding digital marketing trends in 2022. Every successful business owner must think about adding video marketing to your digital approach.

2. Influencer marketing

Research shows that “Influencer Marketing” is expected to touch USD 10 billion slabs in 2022 and will continue to grow unprecedently. Influencer tends to promote a product at their best by conveying the focused context and relevance. It has been noticed that “Influencer marketing” has been popular among B2B companies comparatively, as evidenced by Adobe, SAP, GE, and PWC.

3. The geo-fence

While location marketing has been around for a while, it is changing in exciting ways that every digital marketer should know about. Particularly, geo-location is a modern marketing tactic that is predicted to grow in popularity in 2022 and 2023 due to the growing importance of mobile technology.

For example, one or two miles away could be the target region for a particular store or restaurant. If a user is reported to step in the specified radius, he will be notified via SMS or push notification. Geo-fencing is currently being used to help consumers find the services they need faster and has been very successful so far.

4. Progressive Web Apps (PWAs)

With the passage of time, more people have been seen to rely on their mobile devices, and the more convenient it is for them to access the internet on the move, the more important full mobile interoperability becomes. Even Smartphone apps have proved to be a great way to stay connected with customers. But the smartphone apps are limited to Android or iOS often.

Progressive Web Apps (PWAs) are a great compromise between the simplified experience of an app and the more comprehensive experience of a website. To understand in a better way, they are websites with app capabilities. For example, these apps can be used offline, load quickly, and are capable of receiving push notifications. In experts’ opinion, the number of smartphone users will reach 7.5 billion by 2026, digital marketers can expect PWAs to become increasingly common.

5. Artificial intelligence in digital marketing

As soon as “AI technologies” are improving, if we talk about the AI capabilities, which have progressed from automated jobs and campaigns to the ability to predict what customers will want in the future keeping in view the previous purchase history. AI can accurately analyze more data and faster than humans. As a result, it can precisely assess customers’ purchase history and behaviour using the huge amount of data available. You will be able to recommend a specific product or promotion, or even a tailored advertisement on the basis of AI technology.

By using the super AI technology that can predict your customers’ next move, you will be able to target the product or service they need. This type of targeting will ensure high conversion rates and give the impression that you are aware of the customer’s requirements, without being intrusive or burdening them with unnecessary targeting. Are you now thinking to market your business online and get more benefit out of it? Contact us at https://www.digitalmarketinglahore.com

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