Today, I will introduce to you some different marketing strategies with a successful history of small businesses.
There is no magic in marketing strategy
There are no magic bullets.
The goal of marketing is to link the value of your business to the appropriate customer base. It is a simple concept but it may take a million different shades.
What is the demographic structure that forms your customer base?
where do you live?
Where do you hang out online?
How do you look for products in your niche?
Who will listen when making decisions about your product?
The answers to these questions determine what marketing strategies will be viable and which will be time consuming.
In other words, the key to success for your business is not Facebook Ads.
It’s not SEO.
It is not a conference network.
There is no magic global strategy that will revolutionize your business. I have no idea what will fit you, because I do not know you. I do not know your business. I do not know your customers.
But fortunately, you know your business! Do you know your customer base!
1. Facebook Advertising
The announcement of 2 million small to medium sized companies on Facebook is an inexpensive and effective means of marketing for almost any audience.
Facebook ads outperform advanced targeting. It allows you to target a specific audience based on location, interests, interests, gender, online behavior, and many other factors.
Facebook ads are very easy to create. You only need a solid URL and a little descriptive version and a single image and link.
Facebook Ads Manager also makes it easy to run and test multiple ad groups, allowing you to stick to the winning formula and gain profitability without the need for advanced technical expertise.
However, many new users find it very difficult to succeed in their initial campaigns. It requires some consistency, but on the plus side, Facebook has produced many popular third party tools that can help you succeed.
If you decide that Facebook is the right channel for you, I recommend using a tool like AdEspresso to run your campaigns and speed up your trip to a positive ROI.
If you run a business that has a strong visual component, it may be useful to experiment with Instagram Ads instead. As a Facebook subsidiary, Instagram Ads benefits from the same database and targeting options, while allowing you to connect with a better audience than visible sales.
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2.Google My Business
Ranking your Google My Business List (GMB) is one of the most powerful things you can do for your business.
In fact, if you run a local company targeting local customers, I dare say that it is the strongest strategy available to you.
What you see here is one paid ad, followed by three Google My Business listings before we even see natural organic search results. If you can list your GMB lists in these top three positions, you can pull large numbers of highly qualified prospects day after day without having to spend a dime on ads.
Google My Business brings together all your different Google platforms in one central location, including your Google Maps profile, Google reviews, Google Analytics data access, Google Insights, and more.
3. Google Adwords
There are over 40,000 search queries on Google every second. No other advertising method has the ability to get your business ahead of many eye pairs.
Google Adwords is a kind of godfather of online marketing channels. It’s been a long time. It’s competitive. Expensive. If you know what you’re doing, it can work very well for you.
Although it is a paid channel, the goal of Adwords is still to provide relevant search results to users, and as a result, it will be less expensive for you when you use appropriate SEOs on the page.
Google assigns a Quality Score to your ad, which depends on the clickthrough rate (CTR), relevance, and landing page to which your ad is sending traffic. With these Quality Score factors in your bid, you’ll need to show an ad, while lowering the higher bids.
Unlike many of the channels we’re discussing today, Adwords is a remarkable symbiotic channel that can be associated with many other strategies to maximize production. As a paid marketing channel, it also allows you to get immediate results and can increase as much as your budget allows.
4. Marketing content
18% of marketers say that marketing content has the greatest commercial impact on their business in any channel in 2016.
Content marketing is the process of creating and delivering valuable, relevant and consistent content to attract and retain a clearly defined audience and drive profitable business to customers.
Unlike paid advertising, content marketing focuses more on long-term results. The initial yield tends to be low, but sustained long-term growth in the number of leads and customers can carry on their own.
However, marketing content is not easy and requires doing all the elements correctly:
Quality of content
Optimization for SEO
Optimized for readers
Create and promote static content
5. Organic Social Media
Using social media to work is not really negotiable.
67% of consumers use social media to support customers, and 33% prefer to use social media instead of phone. If people can not find your work via social media, they’ll search for your competitors who are on your favorite social channels.
The real question is not whether you should have active social media accounts, it is the amount of time and resources you need to invest in the development of your social community.
6. Coupon Deal Sites
Whether you sell a product or offer a service, you can use coupon sites like Groupon to promote your business quickly.
Coupon deals combine a huge audience, grouped by location, and allow local, regional or even national companies to offer limited time discounts to their members.
Benefits include overall exposure, targeted local advertising, brand awareness and new customer flow. Cost comes in the form of low revenue per sale. In the case of Groupon, you must deduct your product by at least 50%, and at least half the income goes to Groupon.
In other words, unless you use a 300% markup, you’ll lose money from your Groupon deal. It is mainly paid advertising.
The primary purpose of using coupon locations is not sales. The bigger your opponent, the more popular your deal will be. The goal is to involve people in your door or product experience, and from there, your retention strategies begin.
7. Email Marketing
Email marketing is a cornerstone of digital marketing.
Most people visiting your site will not buy from you right away. Getting contact information for additional marketing and Customer Care is the best way to sell in 2016, and email remains the highest conversion channel to interact with leads.
The online seminar is basically an online seminar. It can be in the form of a presentation, demonstration or discussion.
Web seminars are often used as a major magnet for e-mail marketing, and the right topic can lead a large group of new subscribers to your list. It can also be used to build credibility with current subscribers.
Web seminars can also be registered and used as stand-alone products or even a series of products. It is a great way for both direct and recorded training.
Web seminars tend to be more appealing than simple videos, even if they’re used the same way. The actual start time and asking direct questions and answers tends to make people feel they are receiving far more value than if they were watching videos with the same exact information.
9. Promote A Free Consultation
When it comes to professional services, people want to gain experience.
If you have done a good job of putting yourself as an expert or authority in your place, the promotion of free consultation is a great way to generate new threads. If you have a good sales process in place, it also prepares you to close a large percentage of your leads.
Many service providers are concerned about disclosing a lot of information in a free consultation. They feel that potential customers will only take information and work.
In fact, the opposite is true. While exploited species of sectors may be picked up and gone, they will not buy at all anyway. The type of people interested in paying for quality will be admired by the value you offer in counseling.
10. Offer Staff Incentives
Referrals are one of the best ways to find new clients, who are more suitable to get referrals from your existing employees?
Your employees know your product or service. They know your customer base. Some will take the initiative without a financial incentive, but most will not, and those who bring new business should be encouraged to repeat the process with a financial or otherwise rewarding reward.
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