If you need more web visits and you’ve exhausted your personal knowledge and experience of your team, you need a digital marketing consultant.
You want advanced tips and technology to deliver lasting results across platforms: websites, apps, social media platforms, online training courses, e-book retail sites, browser accessories, and so on.
You want to buy the right media and present your brand story in the best possible light. You want to cut off noise and reach your ideal customers in the right places at the right times.
1) Look for the Right-Sized Digital Marketing Consultant
You may want to compare the prices (and results) of the digital marketing consultant to the less well-known companies.
A small marketing advisory agency may work more hungry for you. A company crammed with all the functions of a digital marketing consultant can achieve a level of intensity for your business that does not do large guns.
2) Use the Right Metrics to Compare Digital Marketing Consultants
So many digital marketing consultants out there, how do you know you are getting the best bang for you buck?
Of course, if you can afford a higher agency, you have some confidence in quality – although you may or may not get the personal attention you deserve.
In addition to the size of the company, think of a variety of other factors:
How does this company offer itself? The way in which a marketing , seo company sells its services explains a lot about how to sell your solutions.
Does this agency have a high quality site?
Do they keep a code that is well thought out, achievable and high-level?
Do they coordinate a comprehensive presence of social media?
Does the Digital Marketing Consultant provide certified certificates?
Be careful – there are many organizations that are only available to award prizes to the above-average (or worse) digital marketing consultants. Look at the list of awards for each company and take due diligence. Find out about other companies that have won these awards in recent years – and how many years have these awards been presented. Look for recognizable big names and prestigious award winning organizations.
Love agencies to show their customers’ logos of the big name. Drill deeper and ask important questions, especially with large digital marketing consultant companies. Learn about the actions they have done for these clients – and for how long.
Publications / Presentations
Do you have prospects for academic accreditation?
Have they published articles in reputable newspapers and news outlets?
If the company can improve your ranking, it should arrange itself well, right?
Sure, there is much more to the game of digital marketing consultant than SEO rankings, but it is a good indicator of a strong marketing company. Since 80% of B2B customers use general Google searches to start their research, make sure all potential agencies have this aspect of digital marketing.
3) Focus on a single platform or go cross-platform
If you’re trying to maximize your incoming marketing results, think of a website marketing consultant.
A person who specializes in generating on-site customers, branding and conversions may be right for you.
4) Go Broad or Go Niche
You might want a digital marketing consultant with expertise in your specific field.
If you run an emerging health care company, look for agencies with a long record of helping medical technology companies increase their ratings and attract investors. The more you know about your own position, the more they can help you reach the right investors, board members, market / medical researchers and consumers.
How did my company find success so far?
Industry contacts? Grassroots appeal?
Communicate with one platform?
Take a closer look at the marketing leaders in your place but remember that you may need a more experienced digital marketing consultant.
5) B2B or B2C
If you run a business-to-business company, do you really want a marketing agency specializing in business-to-consumer strategies?
Of course, if you plan to break out of your comfort zone and start selling to a new audience, this will be a great plan.
Remember that agencies will try to sell you according to your marketing strategies. You have an idea of what you want – and how successful companies work in your field – before meeting with potential advisors.
6) Consider the stage of developing your business
Some digital marketing agencies specialize in early start-ups.
Others work with old companies to accommodate new ideas / styles.
When looking for potential digital marketing consultants, check out customer lists not only for success stories – but also experience with companies that share your schedule.
7) Comparison of marketing consultant fees / structures
Some companies, especially large digital marketing consulting firms, charge high rates and promise big returns. However, you may get better results through smaller pay-for-performance agencies.
Consider the benefits of paying only when you get agency results.
Remember that Satan is in the details. Make sure you understand all the ins and outs of your marketing consultant agreements before signing a percentage of your earnings.
Ask the right questions for potential digital marketing consultants:
How long have you been working in internet marketing?
How much do you charge per hour?
Do you make payments for each project?
Do you accept pay-for-performance jobs?
Do you provide a “points” pricing system so that we can customize a plan to meet my company’s needs?
How many people are working for your company?
How much will you do in my project?
Do you have a minimum project budget?
Will I provide the services I need, or just help me create a marketing strategy?
If you provide services, what services do you offer? PPC, SEO / SEM, content marketing, landing pages, social media marketing, web development, etc.
8) Choosing a digital marketing consultant
Remember to use personal references (or suggestions from your favorite software makers) to perform a security check before using a digital marketing consultant.
9) The gut checks your final decision
Check with your colleagues (including people above you and greet you on the company ladder) before making this decision.
Provide all the facts you gathered while reading this article and try to sell your counterparts in one agency or another. Find out if you can make an issue for potential digital marketing consultants.
Use lots of facts, statistics, case studies, and testimonials; if you can convince people in your office that this is a good idea, you’ll feel comfortable with your decision.
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