It’s a known fact that SEO develops and undergoes changes one by one. When changes or conversions occur in SEO, specific methods are promoted and known as “must-have” methods, while the rest is degraded and pushed back by Google algorithm updates. As a result, SEO has been recognized by many experts as a constant battle between search engines and SEO professionals who are trying to find out the latest updates to increase traffic and increase their visibility in the Search Engine Results Page (SERP) for a short time. With what is being said, one has to think quickly how exactly SEO works?
The article will include details about the basic principles that the search engine supports, an overview of how SEOs work internally, and why it is necessary to develop and conduct multiple trial and error tactics to drive the campaign successfully.
Before we understand the actual understanding of how SEO works, let’s take a look at some of the unique SEO facts:
Google accounts for 79% of desktop search traffic, followed by Bing, Baidu and Yahoo at 7.27%, 6.55% and 5.06%, respectively. (in 2017)
Did you know that Google receives approximately 63,000 searches per second on a daily basis (in 2017)
Any topic containing 1000 or more words providing value and quality will receive more posts and links
Companies that publish more than 16+ blog per month receive visits of about 3.5x times. (in – 2015)
For more than 61% of marketers, the main priority of internal marketing is to improve search engine optimizer and improve their organic growth.
Nearly 72% of consumers who conducted local research visited a store within a 5 mile radius.
An astonishing 111% increase in organic traffic is witnessed when old blog posts are updated and republished with new images.
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SEO in today’s landscape
This may be difficult to digest, but organic CTR has decreased significantly over the years, and will continue to do so in the years to come. Companies need to upgrade their game to survive in this fast dynamic world. Listed below are the principles that are currently working to create wonders for SEO professionals based on how well they integrate these features and their websites.
Fundamental Principles of SEO Today
Links, to link you to success
Since the previous days, links have proven to be one of the most powerful performance indicators for a website. One should always aim at creating and acquiring high quality related links to ensure that the pages of your website are highly classified. Investing in building links should be among your first efforts for SEO.
Specific and customized content: A Win-Win situation
You agree that both links and content are considered the backbone of SEO. There is always a dilemma about what is important – links or content? For example, you need content to attract links, but your content needs links to enhance your site rankings. It is therefore essential that you need to include high-quality, high-value links to specific, well-targeted content. Some vital aspects that need to be considered before you formulate your content are –
Keywords contextually relevant.
Importance of titles, descriptions, and URLs
Improve your experience, authority and trust
The impact of UX on SERPs
It is true that user experience (UX) plays a vital role in how your website performs with search engines. However, UX depends on many factors (such as content, layout, and roaming infrastructure), and is very difficult to measure.
Mastering the skills of UX is what will help you control the game of SEO in 2018, helping you to address problems with site ranking and keep you at the forefront of the rest of the competition. It will also require you –
● Make sure that the user spends time on your site and that the CTR is high and that the bounce rate is low.
● You need to improve the look of your site, smarter and better.
● Optimize your site, so it loads in less than two seconds.
● Start working with a UX specialist to provide an exceptional digital experience.
Since UX optimization is an essential part of SEO, you need to focus more on visitors because it plays a key role in the future, and you should learn at least the basics of SEO.
Mobile SEO – The Make or Break It situation
Google uses the first mobile index to categorize and display search results across all devices, and it’s time to adjust and refine your website to match your mobile criteria. Although more than 50% of worldwide traffic is generated via mobile phones, it is difficult to make the site work seamlessly on both the mobile platforms and the desktop. All sites must be implemented and invested in creating responsive design, which is what Google basically recommends.
You will also need to develop and download regular content across desktop and mobile devices, as well as make sure that your website is fast and easy to use.
What it means:
● Develop optimized and relevant content for mobile users.
● Speed up and improve your page speed.
● Promote mobile friendship.
Voice Search is the Current Trend
Although most professionals do not believe in voice search that revolutionizes search engine optimization, customers have already begun to love it. In the United States alone, 55% of teens and 41% of adults use voice search, and in addition, according to Google, 20% of all mobile phone searches are voice searches. With these statistics to back up the importance of voice search, you should begin to improve your voice search. The steps required for voice search are –
● Improve site content using natural language and answer questions.
● Optimize your website for featured clips.
● Create and encode your FAQ page.
Combine and Experiment through Trial-and-Error
Best practices and repeated trial and error methods are what will drive the success of your SEO. The basic principles in the article are to combine these principles and see what works best for your website. As SEO rules and tactics change over time, it has no universal formula. Only trial and error methods are what will help you determine the best principles that fit your website.
The secret of SEO is simple:
You should continue to combine and experiment with multiple methods, then begin analyzing the results, but keep in mind that all your work may be lost by updating the latest Google algorithm or what your competitors are currently doing. This process will help you stick to good performance methods and leave those old techniques. The primary output is that you will be fast enough to adapt to the latest Google algorithms.
Some Points.
SEO professionals will like to discover the magic equation that will show forever how SEO will work while implementing specific rules and strong rewards on the table. Sorry for the bubble burst, but SEO is a science that never ends and is developed and multidimensional. Keep in mind that SEO always develops, closely monitors your competitors, and will succeed in search results. This is how SEO works and will continue to be fully outsourced to Amnesty International. So, now that you have a clear understanding of what to do to master this huge task for SEO, it is time to contact experts in search engine optimization. Digital Marketing Lahore is one of the best SEO service providers, and our SEO team will make sure that your website ranks first in search engine rankings. We’ll keep an eye on you and help you maintain your website by tracking the latest Google algorithms.
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