“Marketing is a competition to attract people’s attention”, marketing expert and entrepreneur. Currently there is a crisis of attention with brands and companies struggling to pay attention. Why not when there are so many brands to choose from? Gone are the days when the only thing the company had to do to be successful was to create a useful product and introduce people to it through advertising. If you want to be successful today, you should market accordingly.
One of the best ways to market a product or service is by marketing content. The leading content marketing institute defines content marketing as “a marketing technique to create and distribute relevant and valuable content to attract, acquire and engage a clearly defined and understanding target audience – and ultimately, drive profitable business to customers.” To be the result of consumers ignoring traditional marketing methods such as television, print advertising and even online advertising. Content marketing contains many platforms: social media, blogging, graphics, slide shows, and videos, all geared towards engaging customers and, ultimately, making a profit for the company.
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Content is King
Content can be anything from a very important piece of scientific writing to a video of three dogs chasing their tails. “Content is King” that the Internet is a market for content – ideas, experiences and products.
But this type of marketing does not mix with articles or videos just because it is not. Companies need to market new and appropriate content to stay ahead. Gates writes in his article. “If people are expected to have to run a computer to read the screen, they should be rewarded with very deep and up-to-date information that they can explore whenever you want. Printed magazines. ”
What is great content?
A publication on the Google Webmaster Central blog explains how Google determines the quality of the content. Basically, the content should be:
- Have information that can be trusted.
- Have substance, preferably written by someone who is an enthusiast or an expert in the topic.
- Draw genuine interest, not written merely to drive search engine ranking.
- Be original, fresh and found on research.
- Be more insightful and interesting than what is obvious.
Content is written not only to optimize the search engine, but more importantly to share customers. To create great content and engage your audience, you should:
- Have knowledge, insight and perspective that set your content apart.
- Have someone in your business to produce compelling and valuable content.
- Have the resources to regularly create content for existing and potential customers.
Unless you have these, content marketing will not work for you. Bad content is just a waste of time and energy.
Content Generation and Relationship Building
If you want a successful business, build a relationship with your customers. You can do this by attracting your customers – current and potential – by generating great content. Here are some tips for producing compelling new content:
- Create content centered on the customer. Get to know your audience and design stories that focus on them. More than writing about your product specifications or the benefits of renting the services you provide, you must make your audience a star – so make something that satisfies the client intellectually and emotionally.
- Know which style works best. Will you build a relationship with your customers through articles or forum discussions? Will you make videos to reach them? Customize delivery of content to attract customers and make sure your connection continues through continuous engagement.
- Be accessible Make it easy for your customers and target audience to be in touch and keep in touch with your brand. You can do this by phone, chat or email. Make sure to easily browse your website by positioning the buttons and links accordingly.
- Be personal. Nothing encourages better sharing of personal stories. Be yourself and continue this in your content. Most of the products and services currently offered are of the same high quality, so distinguish your brand and inspire customer engagement, engagement, and loyalty.
- Put quality over quantity. Do not feel the pressure to take out large amounts of content at one time. Remember that quality is always better than quantity, especially if you are after building a lasting relationship.
- Be committed. Building a brand and engaging customers is a long and arduous process, such as building a relationship with a real person. If you can not commit to creating great content, do not expect to build lasting relationships with your customer base.
- Nurture connections. Your content should not only fill the gap between you and your customers. You should also allow your audience to contact other people. Your content should therefore generate feelings that will motivate your customers to share and spread the word about your brand and its offerings.
- Offer help.People turn to the Internet for almost all their needs. If they know you can help them solve problems, they’ll become a reliable and reliable resource for help. People like their nature to be consistent and loyal to what they think is trustworthy and consistent, so make sure that your content is honest and honest.
- Share your expertise. Gone are the days when you have to block the secret formula of success. At present, information is a commodity that people can easily access with a single mouse click or with the click of a finger. If you want to be successful in building a relationship with your customers, share what you know through free courses, web seminars, e-books, and more.
- Be compelling.Write detailed and informative articles with catchy titles. Create emotionally charged videos that people like to share and discuss. Be consistent with your delivery Before you know it, you will have a strong follower.
Encourage participation and create meaningful conversations by marketing content. Through these meaningful conversations, you will be able to build a strong, solid and lasting relationship with your customers, which in turn will bring profit and success to your brand.
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