What is Advanced SEO?
Nowadays SEO where pages are optimized based on Artificial Intelligence (AI).This includes processes such as semantic search, retrieval mechanism, modern information retrieval mechanism, natural language processing (NLP), text extraction and data mining.
Why Advanced SEO is Getting Important Day by Day?
With more than 20 billion pages indexed daily by Google (source), competition is increasing day by day. Therefore, search engines use artificial intelligence and automated learning to better arrange web sites in the SERP.
However, SEO service providers from all over the world find themselves in a difficult position to classify most of the highly competitive keywords on the front page.
Artificial intelligence has now made search engines smarter than ever before, and then, search engines improve daily in analyzing the intent behind content.
Some of the common techniques used are semantic search, retrieval mechanism, data extraction, text extraction, natural language processing, and much more. Here, you can read more about semantic search.
Have you considered taking your website SEO analysis or ranking the site to a whole new level?
If your answer is yes, you need to implement or follow some advanced SEO techniques that will help you move your business to a whole new level. Here are some strategies and techniques that will definitely help you in your online business.
1. Correlation SEO (CORA): –
What is CORA and How Correlation SEO can be Helpful?
CORA is basically a tool that helps in SEO link performance. The link can be very useful in ranking sites on the first page of the SERP. If you find yourself struggling to rank a website, your SEO consultant should suggest a link to your landing pages.
Now, one might be thinking – What is correlation?
According to Wikipedia, the relationship actually means the mutual relationship, relationship or relationship between two or more elements. However, seo specialists can link your website to all other sites in the SERP based on the specific location and search term.
If you want to know in detail about correlation seo, read here.
Professional SEO consultants will link your website parameters to other sites in the SERP based on the specific search query. Here is a list of parameters.
Basically, there are two factors linking one of Pearson and the other Spearman. The process starts by linking the parameters one by one followed by the link outputs. The link output will suggest whether to add, remove, or take no action when it comes to the parameter.
For example, if the result comes as a strong positive correlation value, no further action is required. On the other hand, if the output comes as a weak negative value, you need to add parameters as calculated from Pearson’s & Spearman’s hypothesis values.
In conclusion, the link can help improve your landing pages by linking all the factors on the page as it exists in the SERP. Thus, it will give greater exposure to a faster ranking and all SEO professionals must keep this on their task list.
2. Structured Data (Schematic Markup): –
Structured data is getting more and more important day by day. It helps search engine crawlers to get a better idea of the purpose behind the content. Top seo agency uses different forms of structured data such as partial data, RDF-a, JSON-LD, and others.
If you want to know in detail about structured data, read here.
In a more practical approach, seo guru claims that the JSON-LD format is very easy because because it is linked data and therefore during migrations, data loss is negligible (data not lost). Also, JSON-LD tags can be run dynamically.
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What is structured data markup?
This is the markup language used within the HTML code of a particular landing page. It helps search engine crawlers get a better idea of page content. Moreover, it also helps in the emergence of a rich snippet in the SERP.
Here are some things you can use within your tags:
● Your business address
● Your phone number
● Services provided
● Opening and closing hours
● Additional information about your work
● Social profiles
● Provided areas
● Author information
● Details about the services you provide
● Any other specific information you wish to highlight
By assigning the information above to your coding, you can help search engines better determine your intent. In conclusion, the better you represent your intention; the more likely you get to rank faster.
4. Handling Redirects in a Controlled Way: –
Redirections, such as 301, 302, etc., are very important and very important when it comes to SEO. Using 301 redirects to fix 4XX problems may be part of the white hat, but if done incorrectly, it can create a lot of problems. I wonder what could be a problem …?
A professional SEO company should always use Sage for 301 redirects.
In other words, if you redirect 301 to another page with a lower spot flow of confidence or zero relevance, this may impose a penalty on your website and your views may be low. For example, you have “Page A”, which depicts a theme for dogs and wants to redirect to Page B, which contains pizza themes.
In the above case, if you perform a 301 redirect, this will greatly harm your PageRank feature because the local trust flow (link) on the pages is not linked.
If you want to learn more about 3XX redirects, read here.
In conclusion, 301 redirects should only be applied when the local confidence factors are good enough or the page links are sufficiently linked.
5. Elimination of redirect chains: –
Redirect chains are a serious threat and can result in poor website performance. Redirect chains occur when a particular landing page contains multiple directions for redirection. This can lead to a trap crawl and can hurt your rating severely. Therefore, they should be discarded (if any).
6. Semantic Search, Natural Language Processing & Information Retrieval: –
Search engines use artificial intelligence to predict the intent behind content. Here are some basic answers to the simplest questions in case you are wondering. . .
What is semantic search?
Semantic search means searching with intent behind any given topic. This does not necessarily mean predicting but it is something used to determine the intention behind a particular topic.
What is natural language processing?
It is the field of computational science and artificial intelligence that involves interaction between computers (machines) and humans.
What is information retrieval?
This is a branch of science along with artificial intelligence which involves extracting information from diverse sources either on the basis of a query term or natural language list.
Semantic search engineering is part of natural language processing that finds all its theories and practical applications based on modern information retrieval techniques. In other words, retrieving information can help to better determine the intent of your content. The better you can represent the goal behind your page, the more likely your site will get a better view of the SERP.
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