Thinking about using social media campaigns to connect with your customers?
Looking for tips on how to create a successful social media campaign?
Social media campaigns have evolved from simple Facebook contests and Twitter contests to fully integrated promotional campaigns covering many social networks. Think about the highly visible Dove campaigns. Of course, most of these campaigns come from big brands with resources that are hard for small companies to meet. Some campaigns, such as the Ice Bucket Challenge, are developing in a viral way, but with little planning, there is no reason why your social media campaign should not reach an audience beyond your population.
Create your social media campaign plan
You are therefore assigned to develop a social media campaign.
You can use Facebook to connect with your friends but not much more. Follow celebrities on Twitter but you do not have a clue about which tweets or best brands to use. Your boss says “We need to get into Ello, Hot Instagram and we just have to be on Bubblydon is not it?” Do you know how to start?
The planned campaign is a successful campaign. The plan will make you concentrate on the number of steps you will need to take along the way.
So how do you really plan for an attractive social networking campaign with very little resources and not much time?
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Set realistic goals
Think about what you want to achieve. Why did this campaign start in the first place? Type it. Goals and goals help guide your social media strategy. Is your goal to increase awareness of a new attraction, product or offer? To get started, set your own goals on Facebook / LinkedIn / Twitter / Instagram / Pinterest and other social networking efforts. Are you interested in: –
Pay more traffic to your website
Build your email list
Sell more products / services
Advertise specials and promotions
Share news
Share educational content like online seminars
Improve search engine rankings
Facilitate customer / customer participation
Start by identifying specific, measurable, achievable, relevant, and timing goals (this is SMART for the initiative). If you manage it, it will make the planning process much easier. We love PR Smith’s / SIM SOSTAC framework for communication planning: –
- Attitude
- Objectives
- strategy
- Tactics
- Verbs
- control
- Know your starting point. Select a baseline so you can measure progress against your SMART goals.
Select your audience
Select your audience and place them on the web. Older social networks like Facebook and Twitter are reaching maturity, while newer social messaging applications are getting younger users quickly. Snapchat is the smallest social network ever. More than six in 10 Snapchat users are in the 18-24 age group. Pew Research publishes updated statistics on the demographics of social media. Think about your audience and do some research on where you might be connected.
Choose the correct platforms
All this is a means of social communication. Both Google+ and Twitter may be good for big brands, and Pinterest is usually better in fashion or creative. Each network is unique, with its best practices, its own style and its audience. Well, it’s easy – choose social networks that fit your strategy and goals you want to achieve on social media.
If you have a budget and really want to stick to your target audience, most social platforms now have highly targeted advertising options.
Choose the right tactics
A Facebook contest or poll may work well if you want people to vote for a particular reason or brand. Twitter is a great place for brand awareness and engagement. Your tactics for each social channel depend on your goals and goals, as well as best practices for each platform. Do you write a blog to explain the campaign? If so, mention them in social media updates and in your newsletter. Think of influencing your class to help legitimize your social campaign.
Create Content Strategy
Start by searching for keywords to help search engines find your campaign’s display.
Select the type of content that your audience is likely to share. Then think about the format in which this content is best served to your audience. Creating content on a budget is difficult, but if you do not have the budget, you do not really need to look for new material. For example, bookings at the Scottish travel agent Thorne Travel rose after Virgin Airlines became very cynical.
Measure your results
There are many ways to measure the results of your campaign on social media. Google Analytics can report anything about your site and traffic, including social referrals. You can create tracking URLs in Google Analytics so you can see where your traffic originated. Social media information boards will also contain some useful reporting functions, see Hootsuite and Simply Measured. Here are some simple metrics you can measure:
Conversions = The number of people who have achieved the desired result, such as paying for a product, signing up for a trial, or filling out a form.
Share = Total number of posts, posts, and comments on your post.
Access = measures the size of the audience you communicate with.
Impressions = Number of people who saw your post.
Report success at the end of the campaign and see lessons learned to improve the next phase
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