The 12 main Social Media Marketing Trends for 2019
Social media marketing is thriving as more entrepreneurs choose to target a large audience on various social media platforms. Here are some notable trends to make the most of social media marketing.
2018 was a historic year for the mastery of both technology and social networks. On the one hand, emerging technologies such as IoT and AI have evolved to strengthen their positions in the corporate world, and on the other hand, the social media network has flourished to touch our lives more effectively. As we are in the year 2019, it is fair to assume that the latter will become stronger than ever.
All major social media channels have achieved many milestones in their journey from a hobby to the need in society. Today, the corporate world wants to take advantage of the powerful social media platform through social media marketing techniques. And, therefore, it will be interesting to make a list of the main social media marketing trends to see in 2019 and beyond.
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1. Rise Of Augmented Reality (AR)
Augmented reality shouts remarkably that ‘The future is here’ after the first event organized at the Steve Jobs Theater, will announce the iPhone 8 and X. It says that both devices have been integrated with the new chip that will allow phones to provide users A remarkable Augmented Reality Experience. And it is not new that Snapchat has already begun to admit filters that allow users to make a selfie with their emoji character through augmented reality. Soon a user can take a selfie with the desired celebrity. This clearly defines that brands will soon be able to project their products in the timeline of social network users through special filters with augmented reality.
2. Increasing Popularity Of Instagram Stories
It’s not dark on the fastest growing social media platform. Instagram is known to each and every one, especially if one is in the age group of 18 to 35. Yes, it is quite famous for young people and Instagram has more than 700 million users in less than 7 years. In a world that is changing at fast speed, images will never end to boost social media engagement. And, after presenting Instagram stories similar to Snapchat, he has gained a lot of attention from almost all influential people and marketers to turn it into another source of income. According to 2018 estimates, Instagram will outperform many other social networking sites in terms of popularity and commitment to users under 35.
Instagram has made stories a global trend for people, regardless of their age and culture. Facebook, YouTube and even LinkedIn have also created Stories. It clearly indicates that the trend of the stories will gain strength in the coming years. According to a survey, more than 400 million people consume stories on Instagram daily. This number will increase in 2019 onwards. As more millennials have begun to consume stories on different platforms, marketers explore opportunities to offer story ads. The stories have some characteristics that make them immensely popular among the masses.
Some of these aspects are:
- Easy creation
- Commitment and entertainment
- Authentic and relevant
- Fresh and instant
- Stories can connect people to the central theme of brands more effectively.
3. Continued Investment In Influencer Marketing
Speaking of influencer marketing above, it is showing a lot of exposure and a reliable form of marketing. In the initial stage of influential marketing, many questions arose in this marketing sector. But, in 2017, it exhibited and many giant companies such as Hubspot, Rolex believed it was successful.According to many large organizations and companies that believed in Influencer’s marketing strategies on social networks, they connected with new audiences and visitors, and also proved it as one of the most useful for improving engagement with returning visitors and the new ones. Next year, more brands are likely to adopt influential marketing as a brilliant strategy and a source to connect with audiences that tend to ignore traditional strategies.
We can assume that large companies will seek the assistance of influential people to boost their online campaigns. But it is also possible that SMEs and new companies may opt for micro-influencers due to the higher rates of popular influencers. If companies have budget limitations for social media marketing, they should prefer microinformators and find the right one for their audience.
However, it is necessary to keep in mind that entrepreneurs must find the microinformer who is an expert in the domain related to their business. For example, the owner of a restaurant application can take the assistance of a popular chef to promote the application on a social media platform.
4.Expansion Of Live Streaming
What was once just a lie or a trick has now become a mainstream of social media. The live broadcast is increasing and increasing the commitment and quality of a brand. Some of the medium-sized brands have even found a million impressions when streaming live content on Facebook.
Live and unfiltered videos are changing the social media game completely. Facebook, Twitter and Instagram have launched their own live video streaming platforms. And, since they are receiving an incredible response, everyone is ready to give you many new things. Facebook Live is becoming so popular that many new media companies use Facebook Live to create stories.
5.Facebook Spaces Goes Mainstream
Facebook is not only a social media giant with super social powers such as live streaming, assembled Instagram and the world’s largest audience, it is also working on a project known as Facebook Spaces that is designed to allow friends on Facebook to connect with each other. in a virtual reality space. It also owns Oculus, a virtual reality hardware and software company, and it is not surprising that Facebook is developing a ready-to-use technology.
Facebook is more likely to launch its Facebook Space project in 2019. If it is going to happen, it will be the first VR product on social networks at the scale that will be the big game changers on social networks of 2019.
6. Personalization Will Be Norm
Personalization or personalized customer experience can build and retain a relationship with customers. Custom marketing, you can improve the comfort of your customers. Customers can choose to buy a suggested product if they are happy with the personalized notification of their favorite store.
Personalized content can also provide useful and relevant information for customers. Now, it is easy for entrepreneurs to collect valuable data related to customer behavior thanks to emerging technologies such as AI and ML.
On the basis of such data, companies can send more personalized and attractive content to customers. Even social media posts and messages can be used to address customers in a personalized way.
In the next times, we will see the dominance of personalization. How can we forget to mention Google and Facebook? They are experts in providing personalized content after knowing all our likes and dislikes.
7. Micro-Influencers Will On The Rise
These days, Twitter, Instagram and YouTube have hundreds of thousands of influential people who have millions of followers. Every post, tweet or comment from them is seen by many people around the world. But, with increasing popularity, these influential people continue to charge more and more charges for their services. There, the concept of marketing micro influencers can help entrepreneurs.
Although microinformadores have fewer followers compared to the main influencers of social networks, they can certainly attract the attention of many people. It is because microinformers are experts in their respective domains and their opinions are important among true followers.
In addition, micro-influencers are reliable and have a high potential to promote brands. In 2019, we will witness the increase in this trend.
8. Video Content Will Gain Ground
If a picture is worth a thousand words, the video is worth a million words! As the most popular tool, videos are also ready to grow in 2019. Experts believe that about 80% of what we consume online will soon become video content.
Experts believe that about 80% of what we consume online will soon become video content. Now we have entered the era of live videos. Such videos are already popular on YouTube. Soon, Facebook and Instagram will also follow suit. Instagram has brought Instagram Stories and this feature has become very popular among Instagram users.
Live videos are more authentic and interesting and can increase the reliability of any business. When viewers watch the live video of a product or brand, they find it very useful and can make the purchase decision instantly.
However, companies must take care of the relevance and interactivity of the content while creating such videos. As competition intensifies, no company can deny the trend of video content.
9. Generation Z Is Here
Forbes has defined the Z generation as people born between the mid and late 1990s. This expert generation in technology covers almost 25% of the US population. UU. And, as they start jobs in the near future, companies will begin to focus on them. Some vendors have already begun to address them. For example, manufacturers of ready-made fabrics bring unique styles in high-end garments to attract Generation Z.
Emerging stores and various promotional events are also organized to attract this generation. This trend will prevail in the coming years. Marketers will promote emerging stores and events on social networks and Generation Z will find them interesting enough to share and participate online.
10. User-Generated Content Will Be In Focus
Last but not least. The user will remain at the center of a social media marketing campaign in the coming years. Now, when we say user-generated content, it is created by loyal customers or business fans.
Such content can be generated in the form of videos, photos or even memes, and companies can freely use such content to promote their products.
User-generated content is one of the most effective ways to involve customers with their business, since it is possible to provide a better customer experience with the help of such content.
In the coming years, influential YouTubers will play an important role in spreading word of mouth marketing in the online world. Thanks to the audiovisual content generated by users, people can see how various products can be used in real situations.
In a way, user-generated content can help companies customize their products.
11. Employee Advocacy Will Become A Competitive Edge
Employee defense platforms increase employee confidence in social networks, providing an easy, time-saving and risk-free way to share company content on social networks. Putting your staff at the center of your online initiatives makes them feel valued and strengthens the relationship with the company. It helps companies to innovate their digital strategy in an easy and profitable way.
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