Now, that you have an idea about what digital marketing is and the extent to which it has become a key ingredient in deciding the success of a brand, let’s immediately analyze its various types to get a lucid picture of how digital marketing really He is able to accomplish his great feats.
Types of Digital Marketing
1. Search engine optimization
Search engine optimization or SEO is the most popular form of digital marketing practice that most people are familiar with. SEO, as the name implies, implies practices that optimize the ability of a website to obtain a higher ranking in the results of the search engine page. Unlike the paid way of presenting a website, it strives to achieve that result in the organic list of search engine pages. This, in turn, translates into having a better reach, visibility and Alexa scores. In addition, the reason that makes the highest ranking in the search results list essential is the fact that the website links shown on the first page capture most of the Internet traffic. This again means more awareness, activity, lead generation and, ultimately, conversion.
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Search Engine Optimization
Some of the SEO practices that improve the authority and recognition of a website are:
- A website domain that is compatible with SEO.
- High quality content that provides a better idea through images and videos.
- Employing white hat techniques.
- Optimization of keywords in the page title, content and meta tags.
- Focusing on website designs and designs that are optimized for SEO.
- Keep up to date with the latest changes in search engine algorithms and maintain knowledge about search engine tracking, processing and indexing activities.
- Using high quality backlinks.
2. Marketing in social networks
Social Media Marketing (SMM) is the latest form of digital marketing that offers promising results. It mainly involves the use of the power of social media platforms such as Facebook, LinkedIn, Pinterest, Snapchat, Twitter and YouTube, etc., along with some popular discussion forums, niche networks and dynamic blogs that can influence consumer perception About brands
3. Search engine marketing and pay per click
Search Engine Marketing is one of the popular forms of digital marketing that can be considered as buying web traffic to a particular website. Similar to SEO, SEM also increases the reach, visibility and conversion rate of a brand. However, the difference in both lies in the fact that SEO is an unpaid way of achieving those objectives and SEM mainly involves the paid forms.
The formula by which the PPC can be determined is:
Pay per click ($) = Advertising cost ($) / Number of clicks on ads
4. Content Marketing
Content marketing can be defined as a digital marketing strategy that has the potential to convert traffic into valuable customers through relevant content in the form of publications, blogs, videos, infographics, e-books and others.
Some of the main points on which content marketing focuses are to attract, involve and inform the audience about the brand and persuade them to take the desired action. This form of digital marketing involves several steps that start from the creation, design and publication of content and then include distribution and promotion.
Some of the important points that can decide the level of impact that a content marketing strategy has:
- Know and understand the needs of the target audience.
- The objective that the seller wishes to achieve through the content.
- Choose relevant formats for the content marketing campaign.
- Determine which is the most appropriate platform to share the content.
- Paying special attention to the curation of content, publication and different content management systems.
- Choose the content according to the personality of the brand and the USP.
5. Email marketing
Email marketing is perhaps the oldest form of digital marketing that has existed since the early days of the Internet. The most important point that makes email marketing remain a powerful form of communication and brand conversion is the fact that it successfully captures the undivided attention of the audience. Something that is very difficult on social media platforms where the audience is constantly bombarded with different marketing tactics.
When should a seller opt for email marketing?
- Make new customers sign up to get one’s products and services.
- Quality lead generation.
- Persuade more people to attend an event organized by the company.
- Report on some events, such as webinars.
- Forging a deeper relationship with the client.
- Newsletters, event invitations, announcements and marketing offers are some forms of email marketing.
The steps to run an email marketing campaign are:
Have knowledge about the various forms of email marketing.
- Get registration permissions by email.
- Pay attention to email marketing content.
- Know how to avoid being diverted to spam folders.
- Use the most appropriate email automation tools.
- Perform regular follow-ups on email marketing.
6. Affiliate Marketing
One of the most lucrative forms of passive income is affiliate marketing. Internet marketing specialists and bloggers who have been in this field for quite some time now can tell everything about the affiliate marketing program and how it constitutes an important part of their online income. Affiliate marketing is based on the concept of revenue sharing. In the simplest terms, it is the process of promoting the products of some brands through an affiliate network and earning a particular amount of commission, when people end up buying the products of the brand as a result of brand promotion by part of the affiliated seller or publisher.
7. Mobile marketing
With mobile devices entering the scene, marketing efforts are no longer limited to desktop computers. It has now been extended to include mobile devices such as cell phones and tablets. In this era of mobile devices, the art of promoting the brand has been modified to reach the target customers in a more personalized way. Therefore, mobile marketing can be considered as a digital marketing strategy that aims to reach target customers through websites, social networks, email, MMS, SMS and applications through devices such as smartphones and tablets .
Today, everything that used to be done by desktop computers is now accessible through smartphones, whether reading your favorite blog, sending an email, watching videos or others. Since 80% of Internet users now use mobile phones to access their favorite digital spaces, marketing specialists have begun to design effective marketing and digital advertising strategies with mobile devices in mind. This also includes the use of SMS, MMS and mobile applications.
Unlike other marketing efforts, marketing through mobile devices can be highly personalized and can be shaped to influence different user people. Therefore, marketing specialists give special importance to understanding the behavior of their potential buyers in the digital space. Understanding the different types of buyers allows brands to understand the different channels and different content that may be useful to persuade target customers to buy their products.
Some interesting facts that reinforce the importance of mobile marketing:
- Mobile devices represent 65% of the first opening of emails.
- 56% of B2B customers use smartphones to view provider content.
- An impressive 95% of Internet users access Internet content through their smartphones.
- Web page browsing is 70% more in tablet users than in smartphone users.
- Ads are an important part of mobile marketing. These ads can appear in various formats and styles and are customized based on the respective platforms.
9. Marketing automation
Marketing automation constitutes the use of software to automate, rationalize and measure marketing efforts. It allows companies to successfully target potential customers by automating marketing messages on various channels that can include websites, emails, text messages and social networks. The technology used can be considered as an extension of customer relationship management (CRM) systems. It is mainly used by a company’s marketing department to eliminate all repetitive tasks. Marketing automation can increase the efficiency of spreading brand marketing messages to generate leads without the need for an unnecessary allocation of human resources for the task.
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