What is Search Engine Optimization? | SEO Training in Lahore,Pakistan

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SEO Training in Lahore

What is Search Engine Optimization?

SEO stands for Search Engine Optimization. It’s a way to increase or get visits from organic search results to many search engines like Google, Yahoo, Bing, and others. With good SEO on your website or web page, you can make sure you appear higher in search results. Because most search traffic comes from Google, most SEO trainers focus their training program on how to get the highest search results on Google.

What are the advantages of SEO Training in Lahore?

SEO Training in Lahore

  1. Website Optimization
  2. Link Building
  3. Internet Marketing
  4. SEO Effectiveness
  5. Keyword Search

In this session, you’ll learn about Search Engine Optimization (SEO) and how you can start using it to increase your site’s visibility to search engines and attract the right kind of traffic to the right types of pages on your site. Find out how to read the results page, find your order, and see how ranking affects both large and small businesses. Then learn how to implement basic optimization strategies, like keyword search, build internal links, optimize your pages and content, and measure your success and progress while planning your SEO strategy over the long term. SEO looks for e-commerce, local search, and the international public for this comprehensive view of SEO fundamentals.

Please note that this course is fully dedicated to positions and internship at the end of the course is offered to outstanding students

Topics include:

  • Abstract Course Contents
  • Introduction to Search Engine Optimization
  • SEO Opportunities
  • Marketing Concepts
  • Search Engine Marketing (SEM)
  • Anatomy of Crawler
  • Indexing Keywords
  • Associating Keywords with Websites
  • Onsite Optimization
  • Keywords Research & Analysis
  • Competitor Analysis
  • Content Writing Strategies
  • Using Keywords in Website
  • SEO Related HTML Tags
  • Optimizing HTML Tags and Validation
  • Content Analysis (new)
  • Creating robots.txt file
  • Sitemap Generation
  • Submission of Sitemap to Crawlers
  • Rich Snippets (new)
  • Traffic Analyzing Tools
  • Monitoring Search Engine Ranking
  • SEO Strategies
  • Common Searching Techniques
  • Offsite Optimization
  • Link Building Platforms
  • Link Building Steps
  • Page Rank PR
  • NO follow/DO follow
  • Page Cache

Types of Links

  • Article Submission
  • Blog Commenting
  • Forum Posting
  • Directory Submission
  • Social Bookmarking
  • Social Media Marketing (SMM)
  • Link Submission Tools
  • Link Building Plan
  • Linking Strategies

Bonus Classes

  • Bidding
  • SEO Job Interview Preparation
  • Fiverr Training (Earn online without any kind of investment)
  • Social Media
  • How to make money from Home (For Girls)
  • How to apply on Rozee.pk
  • How to make Logos (with software)

Course Outline

  • Introduction to SEO
  • What is SEO?
  • How Search Engines Work
  • Howto Approach Your SEO Strategy
  • Introduction about White hat SEO and Black Hat SEO
  • Introduction about Google Algorithms
  • SEO Software’s
  • On page SEO
  • Offpage SEO
  • How to create a blog on Blogger and WordPress
  • Identify Keyword Opportunities
  • Identifying Long-Tail Keywords
  • Check Web Analytics
  • Keyword Research Tools
  • Sources for Keywords
  • Assess Keyword Competition
  • How to choose keywords.
  • Google Keyword tool and Wordtracker.
  • Mastering On-Page Optimisation
  • Title Tags and Meta Tags
  • URL Structure
  • Headline Tags (H1)
  • Images and Pictures
  • Internal Linking
  • Website Content
  • Duplicate Content
  • Redirecting Pages
  • txt File
  • Search Component
  • Optimise Home Page
  • Name, Address, Phone
  • Google Analytics
  • Signing up
  • Placing Code Snippet on Website
  • Metrics and Dimensions
  • Google Webmaster Tools
  • Signing Up
  • Submitting Site Map
  • Crawling Errors
  • HTML Improvements
  • Create, submit, and ping sitemaps.
  • Link Building Strategies
  • Developing Authority
  • PPC as Link Building Tool
  • News and Syndication
  • Social Bookmarking
  • Design as a Linking Element
  • Blogging

Other Considerations

  • Loading speed of web pages
  • Check the template validity
  • Content delivery networks
  • Network uptime
  • Website seo audit
  • Understand seo penalties.
  • Other considerations
  • Create search engine friendly web pages.
  • Create copyright free content.
  • Learn how to submit your pages to search engines.
  • Directory submission
  • Article submission
  • Web 2.0 submissions
  • Blogs commenting
  • Google algorithm
  • Heading tags optimization
  • Optimizing meta tags
  • Apply alt tags
  • Heading tags optimization
  • Local classified submissions
  • Initial website analysis
  • Competitor analysis
  • Competition analysis

 

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