The importance of creating and using a digital marketing plan to support digital transformation and company growth.
Where to start if you want to develop a digital marketing strategy? It’s a common challenge because many companies know how to important digital channels and mobile phones are today to acquire and retain customers. However, they do not have an integrated plan to grow and engage their audiences effectively. They suffer from the ten problems who lose them to competitors.
10 Reasons Why You Need a Digital Channel Strategy?
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You’re directionless
I find that companies that do not have a digital strategy (and many) do not have a clear strategic goal of what you want to achieve online in terms of winning new customers or building deeper relationships with existing customers. If you do not have goals that have digital marketing goals, you probably do not put enough resources to reach the goals and do not evaluate whether you are achieving these goals.
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You won’t know your online audience or market share
Customer demand for online services may be minimized if you do not investigate this. Perhaps, most importantly, you will not understand your online market: the dynamics will be different from the traditional channels with different types of customer profiles, their behavior, competitors, offers and marketing communication options: there are great tools available from major digital platforms where we can know the level of customer demand, Perform a search gap analysis using Google’s Keyword Planner to learn how to take advantage of the researchers’ goal. To attract them to your site, or find out how many people are interested in the products, services, or sector that you can access through Facebook IQ.
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Existing and start-up competitors will gain market share
If you do not devote enough resources to digital marketing or use a custom approach without clearly defined strategies, your competitors will take your digital lunch!
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You don’t have a powerful online value proposition
Offering the customer specific value online tailored to suit your different target customers will help you differentiate your online service and encourage existing and new customers to engage initially and stay loyal. Developing a competitive content marketing strategy is key for many organizations because content is what attracts your audience through different channels like search, email marketing, and marketing on your blog.
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You don’t know your online customers well enough
It is often said that digital is “the most measurable means at all”. But Google Analytics and the like will only tell you large numbers of traffic, not visitors’ feelings, what they think. You need to use other forms of user feedback tools to identify and address your weaknesses.
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You’re not integrated (“disintegrated”)
It is very common for digital marketing activities to be completed in silos, be it a specialized digital marketer, an IT worker or a separate digital agency. It is easier this way to assemble digital marketing in a convenient piece. But of course, it is less effective. Everyone agrees that digital media works best when combined with traditional media and response channels. We always recommend developing an integrated digital marketing strategy Once the digital transition is complete, digital marketing will be part of your marketing plan and part of your business as usual.
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Digital doesn’t have enough people/budget given its importance
Insufficient resources will be allocated to planning and implementing e-marketing, and there is likely to be a shortage of specialized e-marketing skills that makes it difficult to respond effectively to competitive threats.
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You’re wasting money and time through duplication
Even if you have sufficient resources you may be lost. This is especially the case in large companies where you see different parts of a marketing organization buying different tools or using different agencies to perform similar online marketing tasks.
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You’re not agile enough to catch up or stay ahead
If you look at the best online brands like Amazon, Dell, Google, Tesco and Zappos, they’re all dynamic – they’re finding new ways to win or keep their fans online.
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You’re not optimizing
Each company will have a web site analytics, but many senior managers do not guarantee that their teams or have the time to review them and work them out. Once the strategy enables you to get the right fundamentals, you can progress towards continuous improvement of key aspects such as search marketing, user experience, email and marketing through social media.
These are the top 10 problems that can be avoided through a well thought out strategy.So, the good news is that there are strong reasons to create a digital strategy and transform your marketing that you can use to impress your colleagues and customers. There is now a lot of experience of how to integrate other digital marketing companies successfully into their activities as illustrated in the digital plans example templates and best practices in our digital marketing strategy toolset.
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