Impact of Humor, Storytelling, and Promotions by Social Media Marketing on Student’s Buying
In the bustling urban landscape of Lahore, Pakistan, a silent but powerful transformation is taking root among the youth—particularly university students. Amid their hectic routines, packed classrooms, and active social lives, these students are gradually embracing eco-conscious lifestyles. The term green buying, which once sounded niche or foreign, is now becoming a conscious choice for […]






